We build eyewear tough enough to outlast everything else in your kit - including the throwaway habits the rest of the industry runs on. Here's exactly what we do about it, no greenwashing, just the facts.
We're official Supporting Partners of Sea Shepherd Australia and part of their Direct Action Crew - backing the team that gets in the water and actually does something about it.
Sea Shepherd Australia is part of the global Sea Shepherd Conservation Society, founded by Captain Paul Watson in 1977. They run direct action campaigns against illegal fishing and poaching, carry out marine research and habitat restoration, and work alongside authorities to enforce conservation law - with their own fleet out on the water making it happen.
This isn't a logo on a landing page. It's an ongoing partnership because the ocean is the reason most of us picked up a pair of sunnies in the first place.
Every touchpoint of getting a pair of Shades to your door has been stripped of plastic - manufacturing, bulk stock orders, right through to what lands in your letterbox.
Heaps Good FSC-certified kraft paper wraps every case - fully compostable and recyclable, your call on how you dispose of it.
Shipped in Heaps Good eco mailers, made from plant-based, compostable material. Your sunnies arrive exactly how they leave our manufacturer - wrapped only in the microfibre cloth and pouch.
Every online order has a carbon footprint. So for every order we receive, we calculate the estimated shipping emissions and put a portion of revenue toward carbon removal companies vetted by scientists at Carbon Direct. Anything left over goes toward developing better removal tech.
Direct air capture that speeds up how fast naturally occurring minerals absorb CO₂ - no energy-hungry fans required.
Captures CO₂ straight from semi-truck tailpipes while they drive, sending it off for long-term storage.
Turns plant waste into a stable, carbon-rich liquid and stores it deep underground - safe from fires and erosion.
We've partnered with TerraCycle to take the sunnies that would otherwise end up in landfill and recycle them properly. As a thanks, you'll get a $30 store voucher.
Sunnies get collected and sorted by material, broken down into raw plastics and metals, then cleaned and reprocessed - plastics remoulded, metals smelted and reused. Those materials go straight back into new production, cutting demand for virgin resources.
We're not chasing a perfect sustainability score. We're just building sunnies we're proud to stand behind, on a planet worth sticking around for.
— Sam
